Posts filed under ‘Samhällsutveckling’

Maslow revisited

Maslow’s pyramid of motives is a famous model for explaining human behaviour. Maslow proposed a hierarchy of needs, with those at the bottom taking precedence over those higher up. Hunger is our first priority, followed by safety, affection and finaly self-realisation. This well known model has now received a much needed overhaul, based on modern integration of ideas from neuroscience, developmental biology, and evolutionary psychology.

A team of psychologists led by Douglas Kenrick, an ASU professor of psychology and lead author of the paper, “Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations.”, have updated this cornerstone of modern psychology.

Douglas Kenrick writes that modern science suggests that Maslow had a few things wrong. One of his mistakes was to ignore our needs of reproduction while in fact reproduction is often a primary motive behind most things that we do. Our “higher creative needs” are not completely personal strivings, unconnected from other people, and totally divorced from biological needs. They are usualy linked to gaining status and acquiring mates. Another important ommission are parental motivations that were completely missing from Maslows hierarchy.

The new pyramid of motives have overlapping goals which is a more accurate description of our behaviour. One motive doesn´t really completely replace another more base motive. We can experience many needs at the same time.

You can read the full article here.


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2010/11/04 at 11:36 1 kommentar

Company intranets are turning social

A new study by Gartner (the world’s leading information technology research and advisory company) shows that many companies are introducing social media in their internal communication networks. This is driven by the quick rise of Facebook and Twitter  in the personal sphere of communications.

These are the predictions from the Gartner study:

  • By 2010, more than 50 % of large scale companies will be using lifestreams and microblogs internaly.
  • By 2014, more than 20 % of all business communication is conducted primaly through social media.
  • Within the next three years, 70 % of all internal social media initiatives run by IT departments will fail.

The massive growth of Facebook among employees has forced companies to react and apply their own Facebook and Twitterlike functions in their communication systems. Companies or also accepting (slowly) the use of personal Facebook accounts at work for business utilisation.

Gartner is also warning against allowing the existing IT department run the internal social media projects. IT departments are not used to design social solutions but technical platforms. It´s ever important to point out that social media development is not primaly (or even secondary) an technical challenge. The most important part is to connect the need of the users/employees with company business objectives in a mutualy supportive way. The technical platform is the least important part, but obviousy still very important. Internal Social media commnication projects should be run by the business and HR departments to succeed.

This new study is very positive and shows that many companies are finaly accepting that social is actualy a productive tool that helps their businesses instead of stealing a lot of time from their employees. The line between personal and official is drawing thinned every day and this is another step forward. Just as we have been preaching in our workshops for the last two years : )

Translated from article by IDG Sweden and embellished by:


2010/09/30 at 10:20 3 kommentarer

Så här fungerar viral spridning på nätet!

Här är en mycket intressant och skönt cynisk beskrivning av hur den virala spridningen på nätet fungerar skrivet av webbgurun Jonah Peretti. Gammelmedia och alla dess gatekeepers har ersatts av mediagiganten BWN (Bored  at Work Network) som bestämmer vad som blir populärt. Läs mer här:

Jonah Peretti Viral Meetup Talk.

Skrivet och länkat av


2010/08/16 at 16:03

Internet förbättrar människans sociala beteende

Enligt denna undersökning från Pew Research Center anser majoriteten av Internatanvändare att deras sociala relationer förbättras med hjälp av Internet. Läs mera här:

The social benefits of internet use will far outweigh the negatives over the next decade, according to experts who responded to a survey about the future of the internet. They say this is because email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives. The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together.

The future of social relations | Pew Research Center’s Internet & American Life Project.

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2010/07/05 at 14:11

Myths about Obamas digital campaign dispelled

The new american ambassador in Sweden, Matthew Barzun dispells several myths about Obamas succesful presidential campaign.Matthew says that Obamas campaign was more succesful thanks to a lot of footwork and lowtech than fancy digital tools.

It´s not technology that mobilises the campaign workers and voters says Matthew.

We made it easy to support Obama and his campaing, continues Matthew. Vi used an simpel formula with three goals.

  • Move the metrics (make sure every action counts and gives a measurable result, more money, more campaign workers or higher opinion ratings)
  • Lower the hurdles (make it as easy as possibe to become a campaing worker or fan)
  • Increase the expectations (create buzz)

Social media tools like campaign forums, Facebook, Twitter and mobile phones created a lot of structure for the campaign. But it was the people using those tools that made it succesful.

This shows again that social media is not a solution to many problem but an effective tool to solve those problems. But tools need people and their engagement or skills to work as intended.

Matthew Barzan is a former business executive who is known for his work with CNET Networks. He has recently been appointed by president Obama as the next US Ambassador to Sweden.

Read more about Matthew Barzun in this article:

Webbpionjären som blev USAs ambassadör –

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2010/06/23 at 10:34

How Social Media is Changing Government Agencies

Bra artikel om hur sociala medier påverkar olika organisationer och myndigheter.

How Social media is Changing Government Agencies.

Länkat av Vladimir

2010/05/23 at 0:04

Facebook Sverige 2010 – Statistik ökning & procent av befolkning

Simon Sundén har analyserat Facebooks tillväxt i Sverige under det senaste året och fått fram dessa fantastiska siffror!

”Ökningen på Facebook har varit exceptionell de senaste 10 månaderna med en ökning på 54,7%. Facebook har ökat med 1,2 miljoner svenska medlemmar. Det är ungefär 120 000 per månad, 4000 medlemmar per dag.”

Facebook Sverige 2010 – Statistik ökning & procent av befolkning

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2010/03/20 at 13:16

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About this blog

My name is Vladimir Koller and I work as freelance Digital Creative and Web Strategist. I have my own company,One Hot Pixel and work also directly for other agencies and production companies.,

This is my personal blog where I write about anything that interest me and is remotely connected to the exciting field of human (and digital) communication.