Advise on how to monetize on social media

2010/10/08 at 14:03

Here are a few wise words from a interesting interview with Jeremy Koch (www.pertnear.com) about the monetization of social media and why companies should invest now, before we really understand how this ”brave new world” really works.

Here are five points to remember

  • We’re in a unique early phase of social media marketing history, ripe with opportunity. And it’s cheaper now than it will be later on.
  • Audience building comes before monetization.
  • How you will monetize the audience becomes clear during the audience building phase – not before audience building. You have to build the relationship and find out what they respond to before you can monetize.
  • Don’t just build audience. Build relationships while building audience size.
  • Case studies are nice, but standardizing Social Media strategies leads to increased competition and decreased opportunity.

Read the full interview here: http://www.searchenginejournal.com/how-to-monetize-the-twitterfacebook-bubble-before-it-bursts/24501/

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Vladimir

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Entry filed under: Ekonomi, Facebook, Företagsutveckling, Kloka tankar och ord, Marknadsföring 2.0, Vladimir.

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About this blog

My name is Vladimir Koller and I work as freelance Digital Creative and Web Strategist. I have my own company,One Hot Pixel and work also directly for other agencies and production companies.,

This is my personal blog where I write about anything that interest me and is remotely connected to the exciting field of human (and digital) communication.

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