Company intranets are turning social

2010/09/30 at 10:20 3 kommentarer

A new study by Gartner (the world’s leading information technology research and advisory company) shows that many companies are introducing social media in their internal communication networks. This is driven by the quick rise of Facebook and Twitter  in the personal sphere of communications.

These are the predictions from the Gartner study:

  • By 2010, more than 50 % of large scale companies will be using lifestreams and microblogs internaly.
  • By 2014, more than 20 % of all business communication is conducted primaly through social media.
  • Within the next three years, 70 % of all internal social media initiatives run by IT departments will fail.

The massive growth of Facebook among employees has forced companies to react and apply their own Facebook and Twitterlike functions in their communication systems. Companies or also accepting (slowly) the use of personal Facebook accounts at work for business utilisation.

Gartner is also warning against allowing the existing IT department run the internal social media projects. IT departments are not used to design social solutions but technical platforms. It´s ever important to point out that social media development is not primaly (or even secondary) an technical challenge. The most important part is to connect the need of the users/employees with company business objectives in a mutualy supportive way. The technical platform is the least important part, but obviousy still very important. Internal Social media commnication projects should be run by the business and HR departments to succeed.

This new study is very positive and shows that many companies are finaly accepting that social is actualy a productive tool that helps their businesses instead of stealing a lot of time from their employees. The line between personal and official is drawing thinned every day and this is another step forward. Just as we have been preaching in our workshops for the last two years : )

Translated from article by IDG Sweden and embellished by:

Vladimir

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Entry filed under: Ekonomi, Facebook, Företagsutveckling, Ledarskap 2.0, Samhällsutveckling, Socialt Internet, Vladimir.

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3 kommentarer

  • 1. Barb  |  2010/10/01 kl. 15:15

    I agree. As an example, we have a social media policy and this year as part of our communications strategy we are rolling out social media training for all of our employees.

  • 2. IntranetLounge  |  2010/10/01 kl. 20:15

    Company intranets are turning social – Get Involved…

    This article has been submitted to IntranetLounge, a website with a collection of links to the best articles about intranets…

  • […] Company intranets are turning social « Get Involved A new study by Gartner (the world’s leading information technology research and advisory company) shows that many companies are introducing social media in their internal communication networks. This is driven by the quick rise of Facebook and Twitter in the personal sphere of communications. […]


About this blog

My name is Vladimir Koller and I work as freelance Digital Creative and Web Strategist. I have my own company,One Hot Pixel and work also directly for other agencies and production companies.,

This is my personal blog where I write about anything that interest me and is remotely connected to the exciting field of human (and digital) communication.

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