A Social Media War Story

2009/05/26 at 16:23

Bra artikel om hur företagsvärlden har ändrats genom ett ”krigsreportage” från marknadsföringsfronten, där bl.a. support och service är det nya ”säljet”

Company-Blue struggled. They were losing the battle by fighting a traditional war against a modern enemy. Their generals blamed the economy for the devastating situation. Inevitably, Company-Blue announced they were going “back to their roots.” They downsized and fired the social media manager, announcing “we need to get back to our product values and strengthen our solution selling model. We will not be distracted by all that new social media stuff that costs money, wastes resources and weakens our top down company culture.”

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Vladimir


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Entry filed under: Ekonomi, Företagsutveckling, Kloka tankar och ord, Ledarskap 2.0, Marknadsföring 2.0, Reklamexempel, Samhällsutveckling, Socialt Internet, Vladimir.

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About this blog

My name is Vladimir Koller and I work as freelance Digital Creative and Web Strategist. I have my own company,One Hot Pixel and work also directly for other agencies and production companies.,

This is my personal blog where I write about anything that interest me and is remotely connected to the exciting field of human (and digital) communication.

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